BeeRoots

Celebrating raw flavour

Naming

Branding

Packaging

Print design

Brand guidelines

Art direction

E-commerce

BeeRoots is a premium honey brand born in the rugged Balkan landscape. They have an unrivalled passion for producing high-end, sustainable and ethically harvested honey.

To reflect their deep connection with the land we established the name BeeRoots.

Wild flowers give BeeRoots its distinct flavour and character – so naturally we choose to celebrate this within the logo.

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BeeRoots’ have a deep connection with the land and live by their environmental and ethical approach to producing raw honey – you could say it’s in their nature. To express this we crafted the proposition “Raw by Nature’.

This idea of “Raw by Nature” is brought to life visually through the use of torn paper that reflects the rugged Balkan landscape.

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Raw by nature tagline
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Beehives with beekeeper in the backgroundBeekeeper taking beehive frameBeekeeper preparing smoker
Beehives with beekeeper in the backgroundBeekeeper taking beehive frameBeekeeper preparing smoker
Beehives with beekeeper in the backgroundBeekeeper taking beehive frameBeekeeper preparing smoker
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Much of the honey available on the market has been heavily processed to look more visually appealing and increase margins.

As a result many of the minerals, vitamins, amino acids and vital nutrients are lost.

BeeRoots’ beekeeping practices are not only great for the environment but also contribute to a product of exceptional quality.

To reflect the premium nature of this product we used gold foils and embossed text on a natural uncoated stock.

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Front view of wild sunflower honey with spoon
Top view of sunflower honey
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Acacia honey next to bowl of porridge
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Top view of acacia seals
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Jar of white honey next to a loaf bread
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View of white honey labels from above
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Jar of linden honey
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BeeRoots wanted to inspire ethical beekeeping practices, raises awareness of environmental issues and communicate their values in an engaging way.

To answer this we produced a give-away brand pulication, printed on recycled newsprint using eco-friendly inks.

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Front cover of newsprint
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Newsprint design spread
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Newsprint layouts
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Social media designs
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A key deliverable was an e-commerce, blog and brochure website with compelling storytelling and an enjoyable user experience.

The site was powered by a robust and intuitive content management system – allowing the BeeRoot’s team to easily update content and manage orders.

Check out the live site here.

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BeeRoots website design
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Boldly were an absolute pleasure to work with. Their understanding of the creative process combined with our vision for the business really enabled us to produce something special. They have exceeded all expectations – I highly recommend them."
Jason Diep
Founder