This project is a collaboration
with our strategic partner
Ben Erben from Iconic.
Flood insurance is broken. Businesses in flood risk areas can’t get covered. Those that can are hit with extortionate premiums, large deductibles and reduced limits.
Using advanced pricing algorithms and a proprietary water level sensor, FloodFlash automatically releases funds the moment water breaches a pre-agreed depth.
With this new, event-based flood insurance, FloodFlash are disrupting the market and offering unique insurance cover that’s fair, simple and available everywhere.
The proprietary water level sensor is integral to the FloodFlash offering. This is why we created a visual identity that heroes it – starting with a smart logo concept that uses the letter ‘F’ to represent water level.
Beyond the branding, we produced a series of printed marketing materials including stationary, direct mail and a corporate brochure.
We produced an extensive set of brand guidelines. From positioning and tone of voice to visual identity rules and templates.
This gave the FloodFlash internal team all the tools they needed to produce powerful, consistent and on-brand marketing materials going forward.
One of our first tasks was to produce an engaging pitch deck that communicated FloodFlash’s offering in a way that would resonate with investors.
Since then FloodFlash have raised millions of pounds in seed investment, officially launched in the UK and received the ‘Innovation of the Year’ award at the 2019 Insurance Choice Awards.
A key deliverable was to design a brochure website that communicated their unique offering in way that was both easy to digest and engaging.
We achieved this by structuring the content in digestible steps supported by animated graphics and videos.