FloodFlash

Forward thinking flood insurance

Branding

Print design

Web design

Campaign

Brand guidelines

Pitch deck


This project is a collaboration
with our strategic partner
Ben Erben from Iconic.

Flood insurance is broken. Businesses in flood risk areas can’t get covered. Those that can are hit with extortionate premiums, large deductibles and reduced limits.

Using advanced pricing algorithms and a proprietary water level sensor, FloodFlash automatically releases funds the moment water breaches a pre-agreed depth.

With this new, event-based flood insurance, FloodFlash are disrupting the market and offering unique insurance cover that’s fair, simple and available everywhere.

The proprietary water level sensor is integral to the FloodFlash offering. This is why we created a visual identity that heroes it – starting with a smart logo concept that uses the letter ‘F’ to represent water level.

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Cheff preparing food billboard
Man fixing bike billbaord
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Beyond the branding, we produced a series of printed marketing materials including stationary, direct mail and a corporate brochure.

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Top view of Floodflash business cards
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Floodflash stationery design
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Woman serving customers
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Flood flash direct mail design
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Floodflash magazine design
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We produced an extensive set of brand guidelines. From positioning and tone of voice to visual identity rules and templates.

This gave the FloodFlash internal team all the tools they needed to produce powerful, consistent and on-brand marketing materials going forward.

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Floodflash billboard design
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One of our first tasks was to produce an engaging pitch deck that communicated FloodFlash’s offering in a way that would resonate with investors.

Since then FloodFlash have raised millions of pounds in seed investment, officially launched in the UK and received the ‘Innovation of the Year’ award at the 2019 Insurance Choice Awards.

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Floodflash pitch deck design
Animated icons
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A key deliverable was to design a brochure website that communicated their unique offering in way that was both easy to digest and engaging.

We achieved this by structuring the content in digestible steps supported  by animated graphics and videos.

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Floodflash website design
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Lorem Ipsum
CEO