This project is a collaboration
with our strategic partner
Ben Erben from Iconic.
FloodFlash has come up with a disarmingly simple way to disrupt the flood insurance market. Our task was to communicate the company’s ingenious point of difference with maximum clarity and cut-through.
Flood insurance needed to change course. Businesses in flood risk areas typically couldn’t get covered. Those that could were hit with exorbitant premiums, large deductibles and reduced limits.
Then along came FloodFlash, using advanced pricing algorithms and a proprietary water level sensor to automatically release funds the moment water breaches a pre-agreed depth.
This unique, ‘event-based’ flood insurance deserved a standout visual identity. Our response put FloodFlash’s core differentiator - the water level sensor - at the centre of the brand.
In the logo, the F represents water levels, while digital campaign messaging is
revealed by animated water levels.
In print campaigns, the idea of water level is taken further with text boxes that flood over images alongside a water level gauge.
Wider communications are equally clear and compelling with the concept coming to life in a number of ways.
We produced an engaging pitch deck to capture the imagination and financial backing of investors.
FloodFlash has since raised millions in seed investment, launched in the UK and won ‘Innovation of the Year’ at the 2019 Insurance Choice Awards.
Throughout the brochure website, content is presented in easy digestible steps, supported by animated graphics and explainer videos.
Supporting it all, comprehensive brand guidelines give the FloodFlash team all the tools they need to keep producing powerful, consistently on-brand marketing materials.