Emmerson Troop

Redefining luxury living

Branding

E-commerce

Print design

Art direction

Brand guidelines

Great brands connect on an emotional level. We worked with Emmerson Troop to create an identity that resonated as deeply with its founder as with its highly discerning clients.

Since founding Emmerson Troop in the 1980s, William Emmerson has established a reputation as a leading designer of high-end furniture and luxury interiors. His portfolio of creative collaborations, historic renovations and celebrity clients is strictly A-list.

William has a sentimental connection to the roots of his success. One of his most significant sources of inspiration is also his earliest: a head sculpture hand-crafted by his late father. He wanted this to feature somehow, subtly and tastefully, in his brand identity.

Challenge accepted. In our own flash of inspiration, we saw a way to create an abstract head monogram from the company initials. The new logo was born.

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Image of William Emmerson working on a sculpture
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Our brand proposition succinctly captured William’s design philosophy. Emmerson Troop operates at the intersection of vintage and modern styles, successfully reinterpreting the past to enhance contemporary aesthetics.

“Redefining luxury living” brought these elements together with minimalist precision.

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We created an identity that felt timeless in its sophistication. The colour palette is muted and a flexible grid system allows for interesting and varied layouts.

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Emmerson Troop posters
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Series of Emmerson Troop magazine covers
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Interior shot of table and chairs by Emmerson Troop
Interior shot of a large chair by interior designer Emmerson Troop
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Interior of a Los Angeles cafe
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Emmerson Troop spec sheet design
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Interior design of a city loft
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Emmerson Troop instagram design
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The responsive portfolio site integrates full e-commerce functionality, an intuitive content management system, back-end store management and automated email generation tools.

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Emmerson Troop website design by Boldly
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Boldly have truly blown us away. They answered our brief with flying colours and produced an identity that is contemporary, sophisticated and sentimental. William was gifted a sculptural head by his late father and wanted this to play a key role in the identity. We never imagined this could be implemented in such a beautiful and subtle way. To say we are impressed is an understatement."
Savannah Ryan
Head of Marketing