HappyMaven

Putting employee wellbeing first

HappyMaven

Branding

Print design

Web design

Brand guidelines

There’s so much more to rebranding than a shiny new logo. We helped HappyMaven see their business in a new light, developing a benefit-led brand that redefined the way they communicated their offer to clients.

HappyMaven are employee wellbeing specialists who want businesses to see health and wellbeing as more than a box-ticking HR exercise.

There are powerful gains in productivity, motivation and culture to be made by companies that take wellbeing seriously.

We expressed this positive impact in a contemporary, uplifting brand that weighs the business case for employee wellbeing alongside the softer human side.

The friendly geometric logo font is subtly lifted by curving the bridge of the H to represent a smile :)

"
HappyMaven logo design
"
Image of woman smiling
HappyMaven logo mark – H monogram with a smile
"

Our proposition was clear, emotive and memorable: Good business starts with employee wellbeing. Crucially, the messaging moved on from features and services to the commercial benefits that would resonate with senior decision makers.

Warm, people-led imagery is interwoven with an iconic line graphic, visually representing the journey to better business.


"
Billboard showing HappyMaven advert design
"
Flyer design for HappyMaven
"

Behind every good business are the people, it was important that the brand photography captured this. Our primary suite put employees first – celebrating the unique individuals that drive every business forward.

"
Image of business man looking up
Image of asian woman looking past camara
"

To enrich the brand’s visual language we commissioned the talented Emilia Schettino to produce a series of bespoke illustrations that embody HappyMaven’s brand promise.

"
Series of postcard designs
"
"
Audit presentation design for HappyMaven
"
"
Smiling black woman in office meeting
"
HappyMaven social media designs
"

The website needed a clear hierarchy that communicated the proposition in an engaging and interactive way.

The line graphic animates based on user scroll position, while image parallax, side scrolling and animations contribute to a highly enjoyable user experience.

These creative techniques were recognised by the fine folk at awwwards.com, in the shape of a coveted Honers award.

Check out the live site here.

"
Website design for HappyMaven by Boldly
"
"
Working with the team at Boldly to update our branding and website was a pleasure from start to finish. From understanding the brief and creatively challenging pre-conceptions to quality and timely execution they brought professionalism, creativity and experience to the process. We loved working with the team and are extremely happy with the work!"
Suki K Bassi
CEO
Contact