There’s so much more to rebranding than a shiny new logo. We helped HappyMaven see their business in a new light, developing a benefit-led brand that redefined the way they communicated their offer to clients.
HappyMaven are employee wellbeing specialists who want businesses to see health and wellbeing as more than a box-ticking HR exercise.
There are powerful gains in productivity, motivation and culture to be made by companies that take wellbeing seriously.
We expressed this positive impact in a contemporary, uplifting brand that weighs the business case for employee wellbeing alongside the softer human side.
The friendly geometric logo font is subtly lifted by curving the bridge of the H to represent a smile :)
Our proposition was clear, emotive and memorable: Good business starts with employee wellbeing. Crucially, the messaging moved on from features and services to the commercial benefits that would resonate with senior decision makers.
Warm, people-led imagery is interwoven with an iconic line graphic, visually representing the journey to better business.
Behind every good business are the people, it was important that the brand photography captured this. Our primary suite put employees first – celebrating the unique individuals that drive every business forward.
To enrich the brand’s visual language we commissioned the talented Emilia Schettino to produce a series of bespoke illustrations that embody HappyMaven’s brand promise.
The website needed a clear hierarchy that communicated the proposition in an engaging and interactive way.
The line graphic animates based on user scroll position, while image parallax, side scrolling and animations contribute to a highly enjoyable user experience.
These creative techniques were recognised by the fine folk at awwwards.com, in the shape of a coveted Honers award.
Check out the live site here.