Many companies don’t recognise the benefits of employee wellbeing – they simply approach it as a box ticking exercise.
HappyMaven are employee wellbeing specialists that want to change this belief. They want people to understand that employee wellbeing is more than a formality. It has tangible benefits that are good for business.
Using audits, workshops and long term strategic partnerships, HappyMaven helps organisations improve the health and wellbeing of their people – which will ultimately have a positive impact on their business.
To express this positivity, we created a brand that uses a contemporary colour palette with uplifting, human-led photography.
A friendly geometric typeface was used for the logo and was brought to life by curving the bridge in the ‘H’ to represent a smile :)
HappyMaven’s original messaging was heavily service-led. Our research showed a benefit-led approach to messaging would resonate more with business owners, upper management and HR departments.
We wanted to communicate the fact that employee wellbeing is fundamental to the success of a business. It can increase productivity, reduce staff sickness, attract new talent, retain staff and increase a team’s resilience to change.
We captured this sentiment with a clear, emotive and memorable proposition: Good business starts with employee wellbeing.
This idea of ‘start’ was brought to life with a line graphic that is used throughout the visual identity.
Behind every good business are the people, it was important that the brand photography captured this. Our primary suite put employees first – celebrating the unique individuals that drive every business forward.
To enrich the brand’s visual language we commissioned the talented Emilia Schettino to produce a series of bespoke illustrations that embody HappyMaven’s brand promise.
We designed a website with clear hierarchy that communicated the proposition and messaging in an engaging way.
To bring our concept to life we animated the line graphics based on user scroll position. We also adopted other modern techniques such as image parallax, side scrolling and Lotti animations.
Clear communication, bold visuals and these creative web techniques helped secure the coveted Honers award from awwwards.com.
Check out the live site here.