HappyMaven

Putting employee wellbeing first

Branding

Print design

Web design

Brand guidelines

Many companies don’t recognise the benefits of employee wellbeing – they simply approach it as a box ticking exercise.

HappyMaven are employee wellbeing specialists that want to change this belief. They want people to understand that employee wellbeing is more than a formality. It has tangible benefits that are good for business.

Using audits, workshops and long term strategic partnerships, HappyMaven helps organisations improve the health and wellbeing of their people – which will ultimately have a positive impact on their business.

To express this positivity, we created a brand that uses a contemporary colour palette with uplifting, human-led photography.

A friendly geometric typeface was used for 
the logo and was brought to life by curving 
the bridge in the ‘H’ to represent a smile :)

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HappyMaven logo design
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Image of woman smiling
HappyMaven logo mark – H monogram with a smile
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HappyMaven’s original messaging was heavily service-led. Our research showed a benefit-led approach to messaging would resonate more with business owners, upper management and HR departments.

We wanted to communicate the fact that employee wellbeing is fundamental to the success of a business. It can increase productivity, reduce staff sickness, attract new talent, retain staff and increase a team’s resilience to change.

We captured this sentiment with a clear, emotive and memorable proposition: Good business starts with employee wellbeing.

This idea of ‘start’ was brought to life with a line graphic that is used throughout the visual identity.

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Billboard showing HappyMaven advert design
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Flyer design for HappyMaven
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Behind every good business are the people, it was important that the brand photography captured this. Our primary suite put employees first – celebrating the unique individuals that drive every business forward.

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Image of business man looking up
Image of asian woman looking past camara
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To enrich the brand’s visual language we commissioned the talented Emilia Schettino to produce a series of bespoke illustrations that embody HappyMaven’s brand promise.

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Series of postcard designs
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Audit presentation design for HappyMaven
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Smiling black woman in office meeting
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HappyMaven social media designs
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We designed a website with clear hierarchy that communicated the proposition and messaging in an engaging way.

To bring our concept to life we animated the line graphics based on user scroll position. We also adopted other modern techniques such as image parallax, side scrolling and Lotti animations.

Clear communication, bold visuals and these creative web techniques helped secure the coveted Honers award from awwwards.com.

Check out the live site here.

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Website design for HappyMaven by Boldly
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Working with the team at Boldly to update our branding and website was a pleasure from start to finish. From understanding the brief and creatively challenging pre-conceptions to quality and timely execution they brought professionalism, creativity and experience to the process. We loved working with the team and are extremely happy with the work!
Suki K Bassi
CEO